AmazingRibs.com, The Zen of Barbecue & Grilling masthead

Menu Of Ad Options

There are many location and rate options depending on your budget. Below is a tasty menu.

(A) In-Article for small to medium advertisers

This position is best suited for small or medium advertisers who want to target specific audiences. These ads appear only on your choice of pages so you can really target your audience like a laser. For example a BBQ sauce might want to advertise on one or more of the sauce recipes or perhaps on the page with a BBQ ribs recipe. You can pick whatever page you want except the home page, only one ad per page, first come first served.

Ads can be up to 200 pixels wide by 400 pixels high, and they are highly visible right in the midst of the article text above the "fold" (high on the page). Click here to see an example.

Monthly rates are $10 per 1,000 pageviews ($10 CPM) and are based on the past 12 months of traffic according to Google Analytics. The actual rate will be much lower because the actual pageviews will probably be much higher. For example, if you pick a page that had 24,000 pageviews over the past 12 months, the average was 2,000 pageviews per month, your fee would be $20 per month. Minimum order is 6 months so your bill would be only $120.

As you can see from the chart at the top of the page, pageviews are increasing rapidly every year so you are guaranteed significantly more viewers than last year. For more information, for a list of the top 100 pages, or for a quote, contact Meathead.

(B) BlogAds for small to medium advertisers

This space is ideal for small or medium companies. Ads run on every page of the site, but because this position is low on the page, prices are significantly less than the premium locations above.

Minimum purchase is only one week. There are four configurations available: Standard 150 x 200, Hi-Rise 150 x 600, Mini 150 x 100, and Classie 500 characters, all sold only by BlogAds. Rates are very inexpensive. You can buy these ads without picking up the phone or sending emails, just click the BlogAds link and follow the online instructions.

(C) VerticalSearchWorks &
Google AdsWords

VerticalSearchWorks and Google AdWords offer ads that charge you only if someone clicks on it, known as Cost Per Click (CPC).

Advertisers go to their site and bid on a list of keywords that appear in the articles on each page. Google AdWords are text only, and you can put a picture in your ad with VSW. If you work with either of these services, you can specify that you want to be on AmazingRibs.com or simply arrange to have your ads placed on sites related to your products.

(D) Leaderboard 728 x 90
(E) Top Square Button 160 x 160
(F) Skyscraper 160 x 600

Federated Media These positions are best suited for major corporations with significant ad budgets. You pay per 1,000 pageviews (CPM). Ads are run of site, meaning they appear on all 400+ pages. This means your ads enjoy maximum visibility and impact. You can buy for as long or short as you want, or set a dollar limit. You can also have your ad appear on other high quality sites represented by Federated Media. They set the rates and sell the space exclusively. Click the link to contact them.

(G) Meebo Ads

At the bottom left of the browser window, regardless of where the page ends, you can always see this small strip of ads, which sometimes expands to overlap the content of the page. They really catch the eye. They are sold by Meebo.com.

(H) Pro Bono Ads

This space is reserved for free ads for charity. It is usually occupied by an ad for Leader Dogs for the Blind because I raise puppies for them. It is a great service. These dogs mean freedom for the visually impaired. Click here to read about Leader Dogs, and perhaps make a donation.

Other sizes, locations, sponsorships

Other size and location options, including premium location in Smoke Signals, the monthly email newsletter, are available upon special request. Contact Meathead.

Advertising on AmazingRibs.com

Grow your brand and make direct sales with this rapidly growing site and its passionate readers

AmazingRibs is by far the #1 most popular barbecue site in the world featuring tested recipes, education, techniques, and buying guides. Advertising on AmazingRibs.com is a great way to build your brand or make direct sales.

Think about this: In 2011, 3,303,858 people visited AmazingRibs.com and 3,653,680 people attended baseball at Yankee Stadium.

Stats

I use Google Analytics (GA) to track usage statistics for my site. GA is generally considered the best and most reliable source of traffic stats. Qualified prospective advertisers can contact me and I can substantiate the figures here with reports direct from GA. July is the site's peak month with May, June, August, and September close behind. November is catching up.

July 2011 pageviews. 1,446,748
Visits. 590,696
Absolute Unique Visitors. 439,155
Pages Per Visit. 2.45
Average Time On Site. 3:45

Year 2011 pageviews. 10,844,360
Visits. 4,689,117
Absolute Unique Visitors. 3,303,858
Pages Per Visit. 2.31
Average Time On Site. 3:27

Peak date was Saturday May 28, 2011, Memorial Day Weekend with 49,994 visits. Just behind it was Saturday July 2, 2011 with 48,964 visits.

Top 100 in food!

According to the rating service comScore, from May through September 2011, AmazingRibs.com was ranked in the top 60 in total unique visitors in the Food category in the US among tens of thousands of food sites. This includes commercial sites. This placed the site ahead of such monsters as Emeril, Saveur magazine, Lean Cuisine, and Oscar Mayer (and they have Wienermobiles)!

Key metrics growing rapidly

Founded in early 2006, AmazingRibs.com is enjoying rapid growth. This growth is due to its prominent ranking in organic (unpaid) Google Search and other search engines. The site is fortunate to have more than 30 important keywords listed in the top 10 on Google, Bing, Yahoo! and other search engines. This is a reflection of quality.

Year	Pageviews	Visitors
2006	129,467	9,622
2007	608,125	116,904
2008	1,572,794	316,958
2009	3,698,281	913,015
2010	6,657,722	2,317,979
2011	10,844,360	3,303,858
2012 Projected	17,000,000	4,400,000

Alexa rank

Below is a graph from Alexa.com comparing AmazingRibs.com (in blue) to Steven Raichlen's BarbecueBible.com (in red). Raichlen is a PBS cooking show host and has sold more books on barbecue than anybody. In green you can see kcbs.us, home of the huge Kansas City Barbecue Society with 10,000 paid members, and sanctioning body for hundreds of barbecue competitions. If they are not visible it is because they fell below the minimum quantity required to be measured.

Demographics

I use Google's DoubleClick and Quantcast to measure the demographics of my site. They differ significantly because measuring demographics is an inexact science at this time. Here's a typical snapshot:

48% Male
52% Female

12% Under 18
25% 18-34
33% 35-49
30% 50+

84% Caucasian
5% African Am.
3% Asian
7% Hispanic
1% Other

53% No Kids
47% Kids

13% $0-30k
25% $30-60k
31% $60-100k
31% $100k+

37% No College
46% College
17% Grad School

Click the red links to see the latest demographics of my readers according to Google's DoubleClick, and Quantcast.

General terms of sale

1) Your site must be informative, accurate, original, well maintained, and well-designed. The identity of the persons in control must be clear and plain, and contacting him or her must be simple.

2) You must conspicuously post your privacy policy on your web site and make it available to all visitors. Your privacy policy must comply with all laws and accurately disclose your collection and use of visitor information.

3) Your site or your advertisers must not include or promote pornography, hate, bigotry, libel, violence, discrimination, or illegal activity.

4) Your ad may include motion or animation so long as I do not consider it annoying. I accept jpg, png, gif, or swf files.

5) All ads are subject to my approval. I reserve the right to reject any ads that I wish at my discretion without explanation.

Understanding usage stats

Pageviews, which are about the same as impressions in print and broadcast media, are the most important and valid measurement of web usage. They count how many pages were viewed. Just as in magazines or TV, impressions are the count of how many times a prospect sees your ad and how many opportunities a prospect has to click on your ad. That's what really matters.

Hits are a misleading stat. Hits are the number of objects sent from the website's server to the viewer's browser, so a page with a block of text, and four graphics, counts as five hits. Hits doesn't tell you anything meaningful. If someone is trying to sell you an ad based on hits, run. Here's an example: In July 2009, AmazingRibs.com had 9,508,281 hits on 531,448 pageviews.

Visits is not a very helpful stat. Some visits are one pageview and seeya. Other visitors look at many pages. Some never come back. Some come back several times. What does that tell you? What matters is how many times they see your ad. That's pageviews.

CPM means "cost per thousand" and it is the way many web ads rates are calculated. Advertisers are charged a fee per thousand pageviews.

CPC means cost per click. Advertisers are charged a fee every time somebody clicks on your ad. This is the method made popular by Google AdWords, VerticalSearchWorks, and others.

For more info on the subject of understanding web stats, click here.

Questions?

If you have any questions, contact Meathead or call 708-485-3761 from 9-5 Chicago time.


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Read this before posting a comment please:

1) If you are looking for info, please use the table of contents or the search box, at the top of every page.

2) Don't ask me any questions that involve temp or time unless you tell me that you are using a digital thermometer! Bi-metal dial thermometers are often off by as much as 50°F! If you are not using a good digital you have no idea what the temp really is so I can't help you. If you are still using a dial thermometer, please read this article about thermometers, then buy a good digital, and then, if the problem persists (chances are it won't), hit me with your questions. Then, please tell me everything I need to know to answer your question. Like the type of cooker you are using. Remember, I am not a mind reader.

3) Please don't ask me "What grill (or smoker) should I buy?" Read my Buyer's Guides and the buying checklists and follow the links. I've shared just about everything I know. Pay attention to the awards I have given my faves. I cannot pick the right cooker for you any more than I could pick the right car or spouse for you.

4) If you have problems posting with Internet Explorer, please read this. If problems persist, send me a note.

world food media award

NOMINEE: 2010 World Food Media Awards

MEMBER: Inte rnational Association of Culinary Professionals

MEMBER: Kansas City
Barbeque Society

MEMBER: National
Barbecue Association

REPRESENTED BY:
The Lisa Ekus Group
Promoting A World Of Culinary Talent

Important Info About This Website

AmazingRibs.com is all about the Zen of barbecue, grilling, and outdoor cooking, with great BBQ recipes and techniques: Barbecue baby back ribs, spareribs, pulled pork, beef brisket, steak, burgers, chicken, smoked turkey, lamb, barbecue sauces, burgers, steaks, rubs, and side dishes, with the world's best buying guide to barbecue smokers and grills. It is written, photographed, illustrated, and coded solely by Meathead.

AmazingRibs.com is published by AmazingRibs, Inc., a Florida Corporation.

Our philosophy about food is simple. First of all it must taste great. It must be easy to make and emphasize fresh seasonal products with a minimum of processed ingredients. We think that people need to know why as well as how, so we spend a lot of time explaining things, and we believe that there are no rules in the bedroom or dining room.

Gold Medal for barbecue & grilling award About Product Reviews and Best in BBQ Gold, Silver, and Bronze Medals are highly recommended products. Awards are based on features, quality, and value. Rest assured that when we recommend a product, it is really because we like it, not because someone has paid us to say so or because the company is an advertiser or sponsor. We purchase most products we review although occasionally suppliers send us samples. We have always been transparent about when we are reviewing a product sample, even before the Federal Trade Commission Required it in 2009.

About links on this site. Other than clearly marked ads, links and recommendations on this site are all products, services, and websites we truly admire, and are never paid endorsements. Your suggestions are always welcome. If you would like us to link to your website, click here to read our links policy first.

Advertising on this site. AmazingRibs.com is one of the 100 most popular food websites in the US according to comScore, Alexa, and Quantcast. It is by far the most popular barbecue website in the world and pageviews double every year. Advertising on AmazingRibs.com is a great way to build your brand or make direct sales. I keep a strict wall between editorial and advertising, so, for current pricing and availability of prime space, contact my agency, Federated Media, by clicking the logo at right. Click here for analytics, stats, demographics, and advertising options.

Our Privacy Promise. AmazingRibs, Inc. promises to never sell or distribute any info about you individually without your express permission, and we promise not to, ahem, pepper you with email or make you eat spam. Click here for more details of my privacy promise.

Disclaimer. The information on this website is for educational purposes only. All material within comes without warranties of any kind. The authors are human and capable of mistakes, omissions, or errors, so we make no guarantees as to the accuracy, completeness, or safety of the information. Under no circumstances are we liable for any damages that result from use of the site (so you can't sue us if you don't like a recipe or if you burn your tongue on hot ribs, OK?).

Copyright © 2011 by AmazingRibs, Inc. Unless otherwise noted, all text, recipes, photos, and code are owned by AmazingRibs, Inc and fully protected by US copyright law. This means you need written permission to republish or distribute anything on this website. But we're easy. To get reprint rights, click here. Note: Some photos of commercial products such as grills were provided by the manufacturers and under their copyright.

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This link takes you to Amazon and tags anything you buy with a code so I get a referral fee. It works on anything from grills to diapers and it has zero impact on the price you pay. The best reasons to buy from Amazon are low prices, fast often free delivery, fair return policies, and often there is no sales tax. But clicking on that link before you shop helps me devote more time and money to you. Thanks!

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barbecue & grilling hat With a $30 donation you'll get a 100% cotton brushed twill adjustable low profile cap with the AmazingRibs patch sewn on. I'll even toss in a small bag of BBQ'rs Delight wood smoke pellets. Click here for more info.

AmazingRibs.com Best in BBQ Gold Medal Winners

Here are three great products that have earned The AmazingRibs.com Best in BBQ Gold Medals. These are not ads!

GrillGrates Take You To The Infrared Zone

GrillGrates are the best new product I have tested in years and the best thing to happen to beef since salt and pepper. The base superheats, eliminates hot spots, and blocks flareups. This is the concept behind the expensive new infrared grills. A must for gas grills. Click here for more about GrillGrates.

The Smokenator: A Necessity For Weber Kettles

If you have a Weber Kettle, you need the amazing Smokenator and Hovergrill. The Smokenator turns your grill into a first class smoker, and the Hovergrill can add capacity or be used to create steakhouse steaks. Click here to read more.

ThermoWorks Pocket Thermometer - No More Guessing

A good thermometer is why I never serve overcooked or undercooked food. This one has a very thin tip with a tiny thermocouple so it gives an accurate reading in just six seconds. I cannot recommend it more highly. It will improve your cooking overnight and pay for itself in a hurry. And it is inexpensive. Click here for more about thermometers.

Big Poppas Smokers Grilling & Barbecue Ad