Advertising on AmazingRibs.com
Grow your brand and make direct sales with this rapidly growing site and its passionate readers
AmazingRibs is by far the #1 most popular barbecue and grilling website in the world and it ranks among the top 50 food websites in the nation.
The site features tested recipes, education, techniques, tips, science, mythbusting, and buying guides. Advertising on AmazingRibs.com is a great way to build your brand or make direct sales.
Think about this: In 2013, precisely 15,602,553 unique visitors came to AmazingRibs.com while 3,542,406 people attended baseball at Yankee Stadium. That's four time the amount! And 2014 is on track to blow way past those numbers.
We use Google Analytics (GA) to track usage statistics. GA is generally considered the best and most reliable source of traffic stats. Qualified prospective advertisers can contact Meathead and I can supply you with reports direct from Google.
Top 50 in food!
According to the rating service comScore, AmazingRibs.com was ranked in the top 50 in total unique visitors in the Food category in the US among tens of thousands of food sites. This includes commercial sites. This placed the site ahead of such monsters as Emeril, Saveur magazine, Lean Cuisine, and Oscar Mayer (and they have Wienermobiles)!
Key metrics growing rapidly
Founded in early 2006, AmazingRibs.com is enjoying rapid growth. This growth is due to its prominent ranking in organic (unpaid) Google Search and other search engines. The site is fortunate to have more than 30 important keywords listed in the top 10 on Google, Bing, Yahoo! and other search engines. This is a reflection of quality.
We use two third party auditing services to measure the demographics of the site, Google's DoubleClick and Quantcast. They differ significantly because measuring demographics is an inexact science at this time. Here's a typical snapshot:
12% Under 18
53% No Kids
37% No College
General terms of sale
1) Your site must be informative, accurate, original, well maintained, and well-designed. The identity of the persons in control must be clear and plain, and contacting him or her must be simple.
3) Your site or your advertisers must not include or promote pornography, hate, bigotry, libel, violence, discrimination, or illegal activity.
4) Your ad may include motion or animation so long as I do not consider it annoying. I accept jpg, png, gif, or swf files.
5) All ads are subject to my approval. I reserve the right to reject any ads that I wish at my discretion without explanation.
Understanding usage stats
Pageviews, which are about the same as impressions in print and broadcast media, are the most important and valid measurement of web usage. They count how many pages were viewed. Just as in magazines or TV, impressions are the count of how many times a prospect sees your ad and how many opportunities a prospect has to click on your ad. That's what really matters.
Hits are a misleading stat. Hits are the number of objects sent from the website's server to the viewer's browser, so a page with a block of text, and four graphics, counts as five hits. Hits doesn't tell you anything meaningful. If someone is trying to sell you an ad based on hits, run. Here's an example: In July 2009, AmazingRibs.com had 9,508,281 hits on 531,448 pageviews.
Visits is not a very helpful stat. Some visits are one pageview and seeya. Other visitors look at many pages. Some never come back. Some come back several times. What does that tell you? What matters is how many times they see your ad. That's pageviews.
Uniques is short for unique visitors. Analytics software attempts to differentiate between visits and visitors, but this is almost impossible in an age when people visit on multiple devices.
Visit duration and Average time on page. These are also a misleading number and that is especially evident when the time on page number is longer than the visit duration number, as is often the case. For a full explanation, read this article on the tech site Stackoverflow.
CPM means "cost per thousand" and it is the way many web ads rates are calculated. Advertisers are charged a fee per thousand pageviews.
CPC means cost per click. Advertisers are charged a fee every time somebody clicks on your ad. This is the method made popular by Google AdWords, VerticalSearchWorks, and others.
For more info on the subject of understanding web stats, click here.
If you have any questions, contact us or call 708-485-3761 from 9-5 Chicago time.
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