Stats for July 2010
Pageviews 970,411
Visits 337,146
Absolute Unique Visitors 250,362
Pages per Visit 2.88
Average Time on Site 4:17
I use Google Analytics to track usage statistics for my site. GA is generally considered the best and most reliable source of traffic stats. Qualified prospective advertisers can contact me and I can substantiate the figures below with reports direct from GA.
Top 100 in Food!
According to the rating service comScore, AmazingRibs.com is ranked in the top 100 in total unique visitors in the Food category in the US among tens of thousands of food sites. This includes commercial sites. In June 2010 this placed me just ahead of Oscar Mayer (and they have the Wienermobile!) and just behind Hellmann's! Also behind me are Saveur magazine, Lean Cuisine, Roadfood, and Emeril!
Alexa rank
Here's a graph comparing AmazingRibs.com (in blue) to Steven Raichlen's BarbecueBible.com (and he's on PBS), and kcbs.us (home of the huge Kansas City Barbecue Society, which sanctions hundreds of barbecue competitions).
Alexa ranks all the world's tens of millions of websites in popularity. As of the moment, AmazingRibs.com ranks
Key metrics more than double every year!
|
Year
|
Pageviews
|
|
2006
|
129,467
|
|
2007
|
608,125
|
|
2008
|
1,572,794
|
|
2009
|
3,698,281
|
|
Projected 2010
|
8,000,000
|
AmazingRibs.com is enjoying rapid growth, more than doubling in pageviews each year.
This growth is due to its prominent ranking in organic Google Search and other search engines. Organic search is not paid for advertising. The site is fortunate to have more than a dozen keywords listed in the top 10 on Google, Bing, Yahoo! and other search engines. This is a reflection of quality.
Peak season is May through September and the peak month is July.
Demographics
 I use Google's DoubleClick and Quantcast to measure the demographics of my site. They differ significantly because measuring demographics is an inexact science at this time. Frankly I am skeptical of the Google DoubleClick numbers because they estimate 60% of my readers are female. Based on emails from my readers as well as posts to web pages, I would guess it to be closer to 60% male. Quantcast says 54% male. Oh well. Click the red links to see the demographics of my readers according to Google's DoubleClick, and Quantcast.
Understanding usage stats
Pageviews, which are about the same as impressions in print and broadcast media, are the most important and valid measurement of web usage. They count how many pages were viewed. Just as in magazines or TV, impressions are the count of how many times a prospect sees your ad and how many opportunities a prospect has to click on your ad. That's what really matters.
Hits are a misleading stat. Hits are the number of objects sent from the website's server to the viewer's browser, so a page with a block of text, and four graphics, counts as five hits. Hits doesn't tell you anything meaningful. If someone is trying to sell you an ad based on hits, run. Here's an example: In July 2009, AmazingRibs.com had 9,508,281 hits on 531,448 pageviews.
Visits is not a very helpful stat. Some visits are one pageview and seeya. Other visitors look at many pages. Some never come back. Some come back several times. What does that tell you? What matters is how many times they see your ad. That's pageviews.
For more info on the subject of understanding web stats, click here.
|
Advertising on AmazingRibs.com:
Grow your brand with this rapidly growing site and its passionate readers
 AmazingRibs is the leading site for tested recipes, techniques, and buying guides for barbecue, grilling, and outdoor cooking.
The editorial emphasis is on education about food and cooking, tips on technique, recipes, and buying guides for tools and toys. The website enjoys top 10 organic search rankings (organic rankings are not paid listings) by Google, Bing, and Yahoo! on about 20 valuable keywords, including #1 Google rankings for: Ribs, Texas Brisket, Barbecue Competitions, Brat Tub, Smoked Turkey Recipe, Brat Tub, and Cincinnati Coney Recipe.
 Advertising on AmazingRibs.com is a great way to build your brand or make direct sales. Here is a menu of your options. To purchase premium space ads, contact Federated Media and Platefull. If you have any questions, please contact Meathead.
Position A: Editorial
This space is reserved for my original articles, photos, recipes, and reader comments.
Position B: Leaderboard
 This is the top of the page "leaderboard", 768 pixels wide by 90 pixels high. You pay per 1,000 pageviews, also known as Cost Per Thousand (CPM). Ads are run of site, on all 300+ pages. This means your ads enjoy maximum visibility and impact. If available, you can buy for as long or short as you want, or set a dollar limit.
Position C: Right Column, Top Square
At the top of the page righthand column "square button", 125 by 125 pixels.
Position D: Large Skyscraper Above the Fold
A "large skyscraper above the fold", is 200 pixels wide by 600 pixels high. Above the fold means it is mostly in the top 500 pixels.
Position E: BlogAds
 There are four configurations available: Standard 150 x 200, Hi-Rise 150 x 600, Mini 150 x 100, and Classie 500 characters, all sold only by BlogAds.
Position F: Google Ads
 Click-Based Ads mean you pay for every click, also known as Cost Per Click (CPC). These text only ads are placed in the space in the right side column under Google's name by the Google AdWords program. If you are not familiar with the system, advertisers bid for inclusion and position on the list and pay according to their bid each time someone clicks on their ad. I do not control which ads are included.
 I occasionally use Transaction-Based Ads ads from the Google Affiliates Network and Pepperjam Network. With these systems you must register with the network, and I select ads I think will perform well and place them where I think they will do best depending on availability of space. For example, there is a Pepperjam Network ad for an old fashioned country ham producer that I have chosen to accompany my article about ham types. If you want to be on my site, register with Google Affiliates Network or Pepperjam Network, send me an email, and I will consider your ad. Each time you make a sale or get a signup or close the deal of your specification, the network charges you a fee and pays me a commission. If you are already a member of the Google Affiliates Network or Pepperjam and would like your ad on my pages, let me know and I will consider placing your ad. If you are not a member, I recommend you consider it. This is a good way to get your ads on a variety of sites. Please note that if your ads do not perform, I may chose to replace them with another ad.
Position G. I occasionally place topic related ads here. For example, on a page with a Chinese Barbecue recipe, I might place an ad for an Asian grocer. This space is sold directly by contacting Meathead.
Position H. This space is reserved for free ads for charity.
Position I. This space is sold directly by contacting Meathead.
Other sizes and locations. Other size and location options are available upon special request. Contact Meathead.
General terms
I cannot accept ads from barbecue products that I review such as grills, charcoal, thermometers, etc.
Your site must be informative, accurate, original, well maintained, and well-designed.
The identity of the author/owner/webmaster/seller or other persons in control must be clear and plain, and contacting him or her must be simple.
You should conspicuously post your privacy policy on your web site and make it available to all visitors. Your privacy policy must comply with all laws and accurately disclose your collection and use of visitor information.
Your ad may include motion or animation so long as I do not consider it annoying.
Your site or your advertisers must not include or promote pornography, hate, bigotry, libel, violence, discrimination, or illegal activity.
All ads are subject to my approval. I reserve the right to reject any ads that I wish at my discretion without explanation.
Questions?
If you have any questions, contact me or call 708-485-3761 from 9-5 Chicago time.
|
|
Important Info About This Website
AmazingRibs.com is all about the Zen of barbecue, grilling, and outdoor cooking, with great BBQ recipes and techniques: Barbecue baby back ribs, spareribs, pulled pork, beef brisket, steak, burgers, chicken, smoked turkey, lamb, barbecue sauces, rubs, and side dishes, with the net's best buying guide to barbecue smokers and grills. It is written, photographed, illustrated, and coded solely by Meathead.
My philosophy about food is simple. First of all it must taste great. It must be easy to make and emphasize fresh seasonal products with a minimum of processed ingredients. I think that people need to know why as well as how, and that there are no rules in the bedroom or dining room.
 About Product Reviews and Meathead's Hot Stuff Awards. Meathead's Hot Stuff Awards are highly recommended products that I have tested personally or that have been tested by reliable sources. Awards are based on features, quality, and value. Rest assured that when I recommend a product, it is really because I like it, not because someone has paid me to say so or because the company is an advertiser or sponsor. I purchase most products I review although occasionally suppliers send me samples.
About links on this site. Other than clearly marked ads, links and recommendations on this site are all products, services, and websites I truly admire, and are never paid endorsements. Your suggestions are always welcome. If you would like me to link to your website, click here to read my links policy first. Advertising policy. I do not accept ads from products that I review such as grills, charcoal, etc. Click here for more on my advertising policy.
Meathead's Personal Privacy Promise. I promise to never sell or distribute any info about you individually without your express permission, and I promise not to, ahem, pepper you with email or make you eat spam. Click here for more details of my privacy promise.
Disclaimer. The information on this website is for educational purposes only. All material within comes without warranties of any kind. I am human, and capable of mistakes, so I make no guarantees as to the accuracy, completeness, or safety of the information. Under no circumstances am I liable for any damages that result from use of the site (so you can't sue me if you burn your tongue on hot ribs, or get a tummy ache, OK?).
Copyright © 2010 by Meathead. Unless otherwise noted, all text, recipes, photos, and code are owned by Meathead and fully protected by US copyright law. This means you need my written permission to republish or distribute anything on this website. But I'm easy. To get reprint rights, click here. Note: Some photos of commercial products such as grills were provided by the manufacturers and under their copyright.
|
|
With a $25 donation you'll get a 100% cotton brushed twill adjustable low profile cap with the AmazingRibs patch sewn on. I'll even toss in a small bag of 
